Home/Tag: Jimmy Marlin Epperson

Key Messages 101: The Power of One Message

Key messages are the lifeblood of communication When I interned at the Oklahoma State Capitol during college, I licked envelopes; key messages were far from my mind. Literally. People actually do that for a living. And I was one of them. While I licked my 798th envelope my dad was about to [...]

Brainstorming is Painful (but it doesn’t have to be)

Have you ever sat through a brainstorm meeting and no one knew how to exactly…. errr… brainstorm? I have. We didn’t accomplish much. We just stared at the whiteboard. We made zero progress. In many cases we regressed. And then soon it would be time for lunch. Sandwiches would be brought in. We’d eat and [...]

Communicate effectively: 2-minute speech, no problem

Even the two-minute speech can give us that anxiety along the pit of our stomach because it's hard to communicate effectively. An old colleague recently called and said he was going to speak in front of 100 people. A few days before the event he said, “It’s just for two or three minutes. I’ll probably just [...]