Home/Tag: Communication

How to have structured thinking and structured communication

We developed a process that gives you a structured way to think about messages, and our process gives your structured communication. Our process is extremely easy. You can signup to get our free worksheet to create a structured message below or at Points On Paper. Below are detailed directions. The first step is answering three questions and then [...]

Talk Triggers —or Word of Mouth — Key to More Customer Engagement

Jay Baer, the founder of Convince and Convert, said marketers need to tell stories and not just spew out bullet points. In business, 19 percent of sales are caused by word of mouth. However, although virtually all companies care about word of mouth, very few actually do what is necessary. “We just assume people will [...]