Home/Tag:brainstorm

How to have structured thinking and structured communication

We developed a process that gives you a structured way to think about messages, and our process gives your structured communication. Our process is extremely easy. You can signup to get our free worksheet to create a structured message below or at Points On Paper. Below are detailed directions. The first step is answering three questions and then [...]

7 Steps to Build Key Messages for your Brand or Business

7 Steps to Build Key Messages for your Brand or Business This post covers the steps Points on Paper takes to create key messages for our clients seeking key message development in Dallas. Below are the steps. Let’s get started. So first thing [...]

Key Messages 101: The Power of One Message

Key messages are the lifeblood of communication When I interned at the Oklahoma State Capitol during college, I licked envelopes; key messages were far from my mind. Literally. People actually do that for a living. And I was one of them. While I licked my 798th envelope my dad was about to [...]

Brainstorming is Painful (but it doesn’t have to be)

Have you ever sat through a brainstorm meeting and no one knew how to exactly…. errr… brainstorm? I have. We didn’t accomplish much. We just stared at the whiteboard. We made zero progress. In many cases we regressed. And then soon it would be time for lunch. Sandwiches would be brought in. We’d eat and [...]