Your Brainstorm Guide

Want a better way to brainstorm when expressing your ideas?

The crucial communication mistake

When your communication is not clear, prospects or colleagues won’t buy into your idea. It’s a psychological principle. When people cannot understand you, they think your topic is not based on reason, which makes them think it is unsound, fraudulent, untrue or corrupt.

It might be time to think differently about how you make messages:

  • You’ve struggled with clearly expressing the value of your idea, your business, or service.
  • It’s difficult to explain what you do to prospects.
  • You can’t quickly write an email or explain your core value in a few seconds.

You need a clear message!

Guided Brainstorm Tool

You need a different way to brainstorm 

You need a different way to think about your communication, about the main message you want to get across to your audience. So many times we are faced with a blank page and do not know where to begin. Our Message Map Maker fixes this problem for anyone who has trouble knowing what to communicate.

Our Brainstorming Tool makes you think differently

Instead of aimlessly writing on a clean whiteboard or a blank word processor, Points on Paper gives you a structured and disciplined way to reach clarity of an idea. You’re forced to focus on fundamental communication questions often overlooked.

Use Our Brainstorming Method & Technology

Often when we start thinking about what to say or to prove our point, we forgot the most basic questions to create sound communication.

Where do we start? What’s the best way to brainstorm?

We came up with a set of questions and brainstorms. When you complete these steps, you are closer to clarity. Your thoughts will be organized and you will have a structured message to share with your audience.

Get a Message Map; Get Clarity

  • The app is also designed to write the essential statements; you only have 70 characters to answer each question.
  • When finished, you push a button and a message map appears.
  • It also automatically saves your work, which means you can start a new project on your Windows desktop at work and finish on your iPhone at home.

Who am I and why should you listen to me?

Jimmy Marlin Epperson, Points on Paper, Message Map Maker

While working in corporate America, I wanted a faster and disciplined way to create clear statements about ideas. I wanted to visualize these messages on paper.

I began consulting everyone I could across AT&T… anyone who needed help. This is how the Points on Paper process was born. Then I digitized it and tested the tool on senior executives. Soon I left AT&T and pursued Points on Paper and consulting on my own.

This tool helps me find clarity when I am working with a new customer, and it’s helped hundreds of others.

Rebecca Tjahja, Points on Paper, Message Map Maker

Rebecca Tjahja, College Student

“Points on Paper is a different way to exercise the brain.”

Wayne McQueen, Points on Paper, Clarity, Message Map Maker

Wayne MacQueen, Leadership Coach

“The process really helps me clarify my thinking and get focused on what I’m actually wanting to communicate. I really find the brainstorming to be very effective for getting clear in my topic.”

Michael Jernigan, Community Outreach Specialist

“Points on Paper is a tool that I have found allows me to not only consolidate my thoughts on one topic in one place but it also allows me to prioritize those thoughts and helps me flush out new ideas on the topic. It has been a beneficial tool in helping me strategize for meetings, focus my views on a topic and also has been extremely beneficial in helping me express my view points to others. I have always found it difficult to get people to see my vision; with Points on Paper I now have a tool that helps me better express my vision to others.”

Calvin Drake, Points on Paper, Message Map Maker

Calvin Drake, Founder and CEO of The River Jordan Legacy

“Jimmy Epperson and Points on Paper are awesome! In my 12 years in corporate management and as an entrepreneur, I have never come across a tool for improving communication as effective as Points on Paper.”

The Guided Brainstorm Tool is powerful — and will transfrom your jumbled thoughts.

Focus on communicating with the right people, instead of focusing on what you need to say.

Once you go through the process, you have key messages from a structured and disciplined brainstorm.

  • Once you have a set of well-thought-out key messages, you will save time, because you’re not recreating the wheel every time you try to explain your topic.
  • You’ll have uniformity in your message, so your audience won’t be confused by different messages.
  • You will have confidence that you have found the most critical information to talk about to your audience.




Use the Brainstorming Tool and transform how you express your ideas

The Points on Paper worksheet is part of our full training program and digital tools to help you become a better communicator.

Get Structure and Discipline

Our process gives you a structured way to think and brainstorm about messages for your audience.

Show Your Uniqueness

Our brainstorms and techniques pull out what is most unique to your customers or audience.

See the Value to Your Customers

Better clarify the value you promise to customers.

Be Confident

Talk to a prospect or colleague about your idea with confidence. Know how to say it clearly, instead of trying to figure out what to say.

Get More Attention

When you use clear messages, more people will be interested in what you have to say.

Know What You Do

Say what you do and how it helps your customer with the most basic elements of language, so everyone can understand.

Buy the Brainstorm Tool