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How Sean Spicer Uses Key Messages

How an expert uses key messages Whether you support Donald Trump or not, I really don't care. However, we can all learn something from how the administration communicates key messages. Just look at how Sean Spicer communicates in high-stakes situations. He uses key messages to express some type of idea [...]

What is effective communication in the workplace?

First, let's define both words in effective communication. Effective means, “successful in producing a desired or intended result.” So right off the bat, we see effective implies that we are trying to achieve something. We want something to happen. We want someone to do something. Communication means, “exchanging information or news.” --- What is Effective [...]

Talk Triggers —or Word of Mouth — Key to More Customer Engagement

Jay Baer, the founder of Convince and Convert, said marketers need to tell stories and not just spew out bullet points. In business, 19 percent of sales are caused by word of mouth. However, although virtually all companies care about word of mouth, very few actually do what is necessary. “We just assume people will [...]

Why Value Propositions are Critical for Your Professional and Personal Wellbeing

“This is how I want to behave. This is how I want to be that demonstrates my values. Values are what we do.” My son moved in with me in August of 2016. He’s been making good grades and has started making good friends at his new school. However, the last six weeks his grades [...]

7 Steps to Build Key Messages for your Brand or Business

This post covers the steps Points on Paper takes to create key messages for our clients seeking key message development in Dallas. To get the most out of this guide, you should download our worksheet.Our worksheet has all the steps listed below on one piece of paper. [...]