Home/Key Messages

What is Processing Fluency?

Understating processing fluency is critical if you want to have clear, concise messages that resonate with your audience. Processing fluency is a psychological term with lots of research behind it. Unclear communication can be detrimental if you want someone to listen, and that is based on research. What is processing fluency? Processing fluency means the amount of [...]

How Sean Spicer Uses Key Messages

How an expert uses key messages Whether you support Donald Trump or not, I really don't care. However, we can all learn something from how the administration communicates key messages. Just look at how Sean Spicer communicates in high-stakes situations. He uses key messages to express some type of idea [...]

What is effective communication in the workplace?

First, let's define both words in effective communication. Effective means, “successful in producing a desired or intended result.” So right off the bat, we see effective implies that we are trying to achieve something. We want something to happen. We want someone to do something. Communication means, “exchanging information or news.” --- What is Effective [...]

How to Stop Using Business Jargon

How to stop using business jargon Jargon is one of the most prevalent problems in corporate America and small businesses. It leaves employees and customers confused. Jargon limits people's understanding of whatever topic is being discussed. When someone uses jargon, their message is not precise. What is business jargon? Business jargon is when someone uses [...]

How to have structured thinking and structured communication

We developed a process that gives you a structured way to think about messages, and our process gives your structured communication. Our process is extremely easy. You can signup to get our free worksheet to create a structured message below or at Points On Paper. Below are detailed directions. The first step is answering three questions and then [...]

Why Value Propositions are Critical for Your Professional and Personal Wellbeing

“This is how I want to behave. This is how I want to be that demonstrates my values. Values are what we do.” My son moved in with me in August of 2016. He’s been making good grades and has started making good friends at his new school. However, the last six weeks his grades [...]

7 Steps to Build Key Messages for your Brand or Business

This post covers the steps Points on Paper takes to create key messages for our clients seeking key message development in Dallas. To get the most out of this guide, you should download our worksheet.Our worksheet has all the steps listed below on one piece of paper. [...]

Find freedom from your own mind with key messages

Points on Paper helps you find clarity and a set of key messages, which are the most important statements needed to move your audience. To learn how to make Key Messages, here are seven steps you can take now to express your idea clearly. We infuse guided brainstorm technology that we created with scientifically proven [...]

A New Method to Write Key Messages

Many of us struggle when writing key messages for our audience or customers. Many times, we’re not confident in what we created and our audience and customers misunderstand us. You can learn how to make Key Messages with our blog post that teaches you seven steps to express your idea clearly. Traditionally we’ve written [...]

A Lesson in Bridging to Your Key Message

Let’s pretend you went through the Points on Paper process to get your key message. You now have clear, concise statements about your project or idea. Your thoughts are now structured and organized. And if someone asks you a question about your message, you can prove it. Much of this has to do with the [...]