Why is social media marketing becoming prime for business organizations and what are the top social media marketing tools available?

Businesses want to get on social media to communicate to customers and build awareness about their business because it’s cost effective. However, before we can talk marketing tools on social media, you need to make sure you have a message that resonates with your audience. Many businesses push the cart before the horse. I see [...]

Do you have to get your hands dirty to build a business?

Communication is the foundation for any business. If you cannot express the problem you solve for customers effectively, then they probably won’t listen to you. Here’s a similar question from social media and business expert Gary Vaynerchuk. In this Medium post, Vaynerchuk is talking about building a personal brand. He wrote it a year ago. And he [...]

Here’s a tool to get your ideas on paper

If you have a burning idea... you better get it on paper. If you don't... then your idea is not real and you will probably forget about it. To help you... I created what I like to call, Little PoP. It's the first two brainstorms in our clarity process, and it's on paper. Our process quickly [...]

3 reasons why your marketing is not sticking

  Many marketers merely tell you where to propagate your message. They tell you the latest social media trends and how to get your message out, or how to write great content. What most marketers assume is that you know how to clearly express the problem you solve for your customers. If I made this [...]

Communicate effectively: 2-minute speech, no problem

Even the two-minute speech can give us that anxiety along the pit of our stomach because it's hard to communicate effectively. An old colleague recently called and said he was going to speak in front of 100 people. A few days before the event he said, “It’s just for two or three minutes. I’ll probably just [...]

Gossip is Detrimental

  Gossip is detrimental, especially when a company is going through an unstable period. It seems that when unknowns are high, gossip increases. For example, a company I worked for launched a new initiative, and they wanted to complete it in six years. It would transform the company. The top brass had said employees would [...]

Our Manifesto: Fight the Status Quo

If you’re like me, then you constantly see the status quo… and you don’t like it. The status quo is the now. It’s how things are done today because they have always been done that way. Unfortunately there are groups of people who want to protect this status quo. The reason? Because they’re comfortable. They [...]

5 Differences between having Clarity vs. Jumbled Thoughts

  1) Communication: Without clarity, people won’t understand you, whether you’re selling something, persuading someone to do the right thing or helping someone. Jumbled thoughts will send mixed messages. 2) Focus: With clarity, you’re focused. With jumbled thoughts, you’re not. Take a business plan as an example. If you don’t have clarity you’re all over the [...]