How Sean Spicer Uses Key Messages

How an expert uses key messages Whether you support Donald Trump or not, I really don't care. However, we can all learn something from how the administration communicates key messages. Just look at how Sean Spicer communicates in high-stakes situations. He uses key messages to express some type of idea [...]

Rethink How You Set Your New Year Resolutions

For anyone setting new year resolutions, it might be time to rethink how you approach the new year. Below is a new philosophy I learned by observing others. I recently read a Facebook comment. It was under a story about 2018 new year resolutions and goals. The person wrote, “I’d rather float where the current [...]

How to have structured thinking and structured communication

We developed a process that gives you a structured way to think about messages, and our process gives your structured communication. Our process is extremely easy. You can signup to get our free worksheet to create a structured message below or at Points On Paper. Below are detailed directions. The first step is answering three questions and then [...]

Talk Triggers —or Word of Mouth — Key to More Customer Engagement

Jay Baer, the founder of Convince and Convert, said marketers need to tell stories and not just spew out bullet points. In business, 19 percent of sales are caused by word of mouth. However, although virtually all companies care about word of mouth, very few actually do what is necessary. “We just assume people will [...]

Why Value Propositions are Critical for Your Professional and Personal Wellbeing

“This is how I want to behave. This is how I want to be that demonstrates my values. Values are what we do.” My son moved in with me in August of 2016. He’s been making good grades and has started making good friends at his new school. However, the last six weeks his grades [...]

Find freedom from your own mind with key messages

Points on Paper helps you find clarity and a set of key messages, which are the most important statements needed to move your audience. To learn how to make Key Messages, here are seven steps you can take now to express your idea clearly. We infuse guided brainstorm technology that we created with scientifically proven [...]

A New Method to Write Key Messages

Many of us struggle when writing key messages for our audience or customers. Many times, we’re not confident in what we created and our audience and customers misunderstand us. You can learn how to make Key Messages with our blog post that teaches you seven steps to express your idea clearly. Traditionally we’ve written [...]

A Lesson in Bridging to Your Key Message

Let’s pretend you went through the Points on Paper process to get your key message. You now have clear, concise statements about your project or idea. Your thoughts are now structured and organized. And if someone asks you a question about your message, you can prove it. Much of this has to do with the [...]

How should I prepare for a presentation?

To prepare for a presentation you need to know how much time you have. Unfortunately, this dictates a lot about the content you will share. But the cool thing is you can make all of it relevant. Here are some thoughts: What are you communicating? You need to get an insane level of clarity on [...]