What is Processing Fluency?

Understating processing fluency is critical if you want to have clear, concise messages that resonate with your audience. Processing fluency is a psychological term with lots of research behind it. Unclear communication can be detrimental if you want someone to listen, and that is based on research. What is processing fluency? Processing fluency means the amount of [...]

How Sean Spicer Uses Key Messages

How an expert uses key messages Whether you support Donald Trump or not, I really don't care. However, we can all learn something from how the administration communicates key messages. Just look at how Sean Spicer communicates in high-stakes situations. He uses key messages to express some type of idea [...]

Rethink How You Set Your New Year Resolutions

For anyone setting new year resolutions, it might be time to rethink how you approach the new year. Below is a new philosophy I learned by observing others. I recently read a Facebook comment. It was under a story about 2018 new year resolutions and goals. The person wrote, “I’d rather float where the current [...]

What is effective communication in the workplace?

First, let's define both words in effective communication. Effective means, “successful in producing a desired or intended result.” So right off the bat, we see effective implies that we are trying to achieve something. We want something to happen. We want someone to do something. Communication means, “exchanging information or news.” --- What is Effective [...]

How to Stop Using Business Jargon

How to stop using business jargon Jargon is one of the most prevalent problems in corporate America and small businesses. It leaves employees and customers confused. Jargon limits people's understanding of whatever topic is being discussed. When someone uses jargon, their message is not precise. What is business jargon? Business jargon is when someone uses [...]

How to have structured thinking and structured communication

We developed a process that gives you a structured way to think about messages, and our process gives your structured communication. Our process is extremely easy. You can signup to get our free worksheet to create a structured message below or at Points On Paper. Below are detailed directions. The first step is answering three questions and then [...]

Communicate like an Introvert; 4 Traits You Can Use Now

Communicate like an Introvert: 4 Traits that Create Better Communication   Introverts have characteristics that can make them a great communicator. When we think of introverts, we usually think of someone who is reserved, quiet and aloof in thought. These are the exact traits that can make you good at communication, especially in a one-on-one [...]

What is the purpose of communication?

The Purpose of Communication The purpose of communication is to be useful by sharing important information that can help someone else. Communication is a vehicle that carries key information needed so we can make better decisions and understand how to personally or professionally become better and what dangers exist in our environment. I’ve been a [...]

Talk Triggers —or Word of Mouth — Key to More Customer Engagement

Jay Baer, the founder of Convince and Convert, said marketers need to tell stories and not just spew out bullet points. In business, 19 percent of sales are caused by word of mouth. However, although virtually all companies care about word of mouth, very few actually do what is necessary. “We just assume people will [...]

Why Value Propositions are Critical for Your Professional and Personal Wellbeing

“This is how I want to behave. This is how I want to be that demonstrates my values. Values are what we do.” My son moved in with me in August of 2016. He’s been making good grades and has started making good friends at his new school. However, the last six weeks his grades [...]