Home/Jimmy Marlin Epperson

About Jimmy Marlin Epperson

I write for a living. But I am also a content writer, marketing strategist, and communication consultant Here are some experiences that shaped who I am today. I was in the communication war room creating one-pagers for state legislators when a private equity firm bought TXU. I manned the Facebook wall when AT&T had all that network trouble because of the powerful iPhone. I answered customers' questions. I wrote open-ended answers for surveys when AT&T won award after award for diversity initiatives and practices. I worked in the Middle Keys as a reporter. My favorite story was when 80 dolphin beached themselves in the Florida Keys. I took my kayak in the ocean in the middle of the night and quoted a local veterinarian who poured water on a dolphin. I also wrote stories every night for the Oklahoman's last deadline. Now I am a marketing consultant and key messaging expert in the Dallas area. I've helped several local businesses rebrand themselves, hone their message and get more customers.

Do you have to get your hands dirty to build a business?

Communication is the foundation for any business. If you cannot express the problem you solve for customers effectively, then they probably won’t listen to you. Here’s a similar question from social media and business expert Gary Vaynerchuk. In this Medium post, Vaynerchuk is talking about building a personal brand. He wrote it a year ago. And he [...]

By | 2016-01-09T18:50:53+00:00 January 9th, 2016|Categories: Uncategorized|0 Comments

Communicate effectively: 2-minute speech, no problem

Even the two-minute speech can give us that anxiety along the pit of our stomach because it's hard to communicate effectively. An old colleague recently called and said he was going to speak in front of 100 people. A few days before the event he said, “It’s just for two or three minutes. I’ll probably just [...]

Gossip is Detrimental

  Gossip is detrimental, especially when a company is going through an unstable period. It seems that when unknowns are high, gossip increases. For example, a company I worked for launched a new initiative, and they wanted to complete it in six years. It would transform the company. The top brass had said employees would [...]

By | 2015-11-17T17:54:43+00:00 November 17th, 2015|Categories: Uncategorized|0 Comments

Our Manifesto: Fight the Status Quo

If you’re like me, then you constantly see the status quo… and you don’t like it. The status quo is the now. It’s how things are done today because they have always been done that way. Unfortunately there are groups of people who want to protect this status quo. The reason? Because they’re comfortable. They [...]

By | 2016-01-08T08:51:52+00:00 November 12th, 2015|Categories: Uncategorized|0 Comments

5 Differences between having Clarity vs. Jumbled Thoughts

  1) Communication: Without clarity, people won’t understand you, whether you’re selling something, persuading someone to do the right thing or helping someone. Jumbled thoughts will send mixed messages. 2) Focus: With clarity, you’re focused. With jumbled thoughts, you’re not. Take a business plan as an example. If you don’t have clarity you’re all over the [...]

By | 2016-01-08T08:30:02+00:00 November 12th, 2015|Categories: Uncategorized|0 Comments