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A Lesson in Bridging to Your Key Message

Let’s pretend you went through the Points on Paper process to get your key message.

You now have clear, concise statements about your project or idea. Your thoughts are now structured and organized. And if someone asks you a question about your message, you can prove it. Much of this has to do with the message map that you created with our online tool, which guides your communication.

Okay. Great. Message maps are great for speeches and writing. They guide you. But they are also great for answering questions.

Brainstorm_Guide

Here is our message map on Guided Brainstorms. If anyone has questions, I try to answer them from the message map. Not all questions can be answered with this tool, but most can be. And for those who cannot… you can use a bridge to get there.

 Bridging ensures your message is shared with the audience… no matter what question is asked.

 Here are some key phrases that can help you bridge:

  • What I can tell you is…
  • I don’t have information on that, but
  • But….
  • And…

 Let’s try it.

I’ll act like you are asking me questions about our Guided Brainstorms. Before we start, here is my main message and the supporting points. See the Guided Brainstorm message map. You’ll see how I stay on message and how I bridge.

We transform your jumbled thoughts into concise points on paper.

  • We know the right questions to quickly give you clarity.
  • Like you, we faced struggles of finding clarity and getting started.
  • You’ll have what you need to prepare & deliver your speech immediately.

 

You: What is a Guided Brainstorm?

Me: We guide you through a brainstorm so we can transform your jumbled thoughts into concise points on paper.

 

You: How do you do this?

Me: We know the right questions to ask that quickly finds clarity. We ask the same questions we asked executives at Fortune 12 companies. My dad and I developed our Guided Brainstorm process. We have 50 years of transforming jumbled thoughts into concise points.

 

You: What do you get from the Brainstorm?

Me: You’ll have what you need to prepare & deliver your speech. We uncover three supporting points for your main message. We develop a supporting document used as a guide or presentation and we help you practice delivering your message and provide a game plan. Most importantly though, we remove the jumbled thoughts in your mind into concise points.

 

You: Do you have any statistics that show your approach increases ROI?

Answering with a bridge: Not yet. But what I can tell you is that… like you, we faced the same struggles of finding clarity and getting started. We have a communication background. We worked at public relations firms, Fortune 10 companies and small consulting groups. We were reporters so we know how to quickly transform jumbled content into concise points. We also faced the fear of the blank many, many times. So we know we can transform your jumbled thoughts into concise points.

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