Businesses want to get on social media to communicate to customers and build awareness about their business because it’s cost effective.
However, before we can talk marketing tools on social media, you need to make sure you have a message that resonates with your audience.
Many businesses push the cart before the horse.
I see a lot of businesses and consultants use social media tools and services, yet they can’t clearly express the problem they solve for their customers.
So… yes… you need to know the tools, the services, why it is important. But before we spend all the time, money and effort on these platforms, we also need to take a step back and make sure we can clearly express the problem we solve for our customers.
Once you do that… you can start propagating your message everywhere.
And here are some of the tools I use: